AEO Services

When customers ask AI, make sure it recommends you. We structure your content, data and authority so ChatGPT, Google AI Overviews, Gemini and Perplexity understand your brand, trust it, and cite it as the answer.

Become the Answer

Buyers now ask AI assistants before they ever click a link. They get one answer, a short list of recommended brands and a handful of cited sources. If you’re not in that answer, you’re not on the shortlist.

Our AEO services close that gap. We combine question research, answer-first content, structured data and authority building so AI tools pick your business as the source they quote.

What is AEO?

Answer Engine Optimisation (AEO)

AEO is the practice of structuring a website’s content, data and authority signals so AI-powered answer engines, such as ChatGPT, Google AI Overviews, Gemini and Perplexity, select it as the source for their answers and cite the brand behind it.

Traditional SEO earns you a position in a list of links. AEO earns you a place inside the answer itself: content that answers real questions directly, markup that machines read cleanly, and the trust signals AI models check before they recommend anyone.

AEO doesn’t replace SEO, it builds on it. Strong rankings still feed the sources AI tools draw from; AEO makes sure that when they draw, they draw from you.

Search Has a New Front Door

More buying journeys now start with a question to an AI assistant instead of a search box.

01 Fewer Clicks, Higher Intent

AI answers settle many queries on the page. Visitors who click through from a citation arrive informed and closer to buying.

02 A Shorter Shortlist

A results page shows ten links. An AI answer usually names a few brands. Being one of them matters more than ever.

03 Early Movers Win

AI models keep returning to sources they already trust. Brands that build citations now are harder to displace later.

Our AEO Services

One engagement covers the content, technical and authority work that AI visibility depends on.

AI Visibility Audit

We test real buyer prompts across ChatGPT, Gemini, Perplexity and AI Overviews to see where you’re cited, where competitors are, and why.

Prompt & Question Research

We map the questions your customers actually ask AI, from early research to “which provider should I choose?”, grouped by intent and value.

Answer-First Content

We rewrite key pages and create new ones so every important question gets a clear, quotable answer up front, with the depth that proves it.

Structured Data & Schema

We implement and validate Organization, Service, Product, FAQPage, HowTo, Article and Review schema so machines read your facts cleanly.

Entity & Brand Consistency

We align your name, services and key facts across your site, Google Business Profile, directories and social profiles so AI sees one clear brand.

Technical AI Crawlability

We make sure AI crawlers like GPTBot, Google-Extended and PerplexityBot can reach your content, and fix rendering and speed issues.

Authority & Citation Building

We make sure AI crawlers like GPTBot, Google-Extended and PerplexityBot can reach your content, and fix rendering and speed issues.

E-E-A-T Trust Signals

We strengthen author bios, credentials, case studies, original data and reviews: the proof AI tools weigh before recommending a brand.

Monitoring & Reporting

We track your citation share, brand mentions and AI referral traffic every month, and adjust as the models change.

Process

crafting unique brand experiences that engage and convert with targeted strategy.

Benchmark

We audit your AI visibility against your top competitors across a tracked set of prompts, and review technical access, schema and content gaps.

Plan

We prioritise the questions that matter most to revenue and agree a content, technical and authority roadmap with clear owners and dates.

Build

We fix technical blockers, roll out schema, rewrite priority pages in answer-first format, publish new content and start authority outreach.

Measure & Refine

We re-run the prompt set, report citation share and AI referral traffic, and shift effort toward what moves the numbers.

How They Fit Together

One engagement covers the content, technical and authority work that AI visibility depends on.

	SEO	AEO	GEO
Goal	Rank in search results	Be the direct answer	Be cited in AI-generated responses
Where it shows	Google and Bing results pages	Featured snippets, People Also Ask, AI Overviews, voice	ChatGPT, Gemini, Perplexity, Copilot, AI Mode
Main levers	Keywords, links, technical health	Question-led structure, concise answers, schema	Entity authority, third-party mentions, original data
Success metric	Rankings and organic clicks	Answer placements	Citation share, brand mentions, AI referrals

SEO

Goal: Rank in search results
Where it shows: Google and Bing results pages
Main levers: Keywords, links, technical health
Success metric: Rankings and organic clicks

AEO

Goal: Be the direct answer
Where it shows: Featured snippets, People Also Ask, AI Overviews, voice
Main levers: Question-led structure, concise answers, schema
Success metric: Answer placements

GEO

Goal: Be cited in AI-generated responses
Where it shows: ChatGPT, Gemini, Perplexity, Copilot, AI Mode
Main levers: Entity authority, third-party mentions, original data
Success metric: Citation share, brand mentions, AI referrals

Built for Brands That Get Asked About

B2B & SaaS

Buyers ask AI to compare vendors and shortlist tools. We make sure you’re on that list.

Ecommerce

Get your products recommended when shoppers ask AI what to buy.

Professional Services

Legal, finance, health and consulting firms, where trust decides who gets named.

Local Businesses

Show up when people ask AI for the best provider near them.

FAQ,s

Everything you need to know about our Answer Engine Optimisation services.

What are AEO services?

AEO services help your brand get selected and cited by AI answer engines like ChatGPT, Google AI Overviews, Gemini and Perplexity. They cover question research, answer-first content, schema markup, technical access for AI crawlers, and authority building.

How is AEO different from SEO?

SEO aims to rank your pages in a list of links. AEO aims to get your brand inside the answer itself. It builds on SEO foundations but adds question-led content, structured data and the entity signals AI models rely on.

Is AEO the same as GEO?

They overlap heavily. AEO usually refers to direct answers such as snippets, AI Overviews and voice results. GEO refers to being cited by generative AI tools like ChatGPT. Our AEO service covers both.

How long does AEO take to work?

Many brands see their first new citations within 6 to 12 weeks of implementation. Competitive industries and newer domains take longer, and results build as your authority grows.

How do you measure AEO results?

We track a fixed set of buyer prompts across the major AI platforms every month and report your citation share against competitors, brand mentions, and referral traffic from AI tools.

Can you guarantee my brand will appear in ChatGPT?

No honest agency can. AI answers vary by user, wording and model version. What we can do is raise how often and how prominently you’re cited, and show you the data every month.

Do I need to create lots of new content?

Not always. Restructuring your existing pages into clear, answer-first formats often brings the fastest wins. We add new content where competitors are filling gaps you aren’t.

Will AEO hurt my current Google rankings?

No. Clear structure, schema and stronger authority help traditional rankings too. AEO works alongside our On Page SEO service or your existing SEO team.

Is AEO worth it for small businesses?

Yes. AI tools favour clear, trustworthy answers, not just big domains. Smaller brands with focused expertise can earn citations faster than they could earn top rankings.

How do we get started?

Book a free call. We’ll run a quick AI visibility check on your brand, walk you through what we find, and recommend a plan sized to your goals and budget.