- Generative Engine Optimisation
GEO Services
Generative Engine Optimisation (GEO) is the work of getting your business cited and recommended inside AI-generated answers – in ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews. Commercefy is a London digital agency offering GEO alongside SEO and AEO. Start with a free visibility audit: we check where AI tools mention you today – and where they mention your competitors instead.
- Strategic Evolution
What is GEO?
Generative Engine Optimisation (GEO)
While SEO focuses on ranking blue links and AEO targets featured snippets, Generative Engine Optimisation (GEO) ensures your business is cited and recommended inside conversational AI answers.
- Strategic Evolution
Our GEO Services
Our specialized generative optimisation package covers every technical and semantic touchpoint required for AI engines to trust and recommend your business.
AI Citation Audit
Deep analysis of current brand mentions across ChatGPT, Perplexity, Gemini and Google AI Overviews.
Entity & Fact Consistency
Ensuring unified NAP data, executive bios, and service credentials across the entire web ecosystem.
Quotable Content & Schema
Drafting citable definitions, expert answers, FAQPage schema, and machine-readable llms.txt rules.
Monthly Re-Testing
Continuous tracking of prompt visibility, competitor displacement, and citation growth month over month.
- Step-by-Step Methodology
Our GEO Process
Benchmark
Test real buyer prompts across ChatGPT, Gemini, Perplexity and AI Overviews; record who is cited and where gaps exist.
Plan
Close the gaps by optimizing content depth, verifying entity facts, and securing authoritative third-party industry mentions.
Build
Develop quotable answer-first content, implement precise schema markup, configure llms.txt, and enforce consistent business facts.
Measure
Re-run the same conversational prompts monthly deliver comprehensive reporting on citations gained, defended, and lost.
- SEO vs AEO vs GEO
How They Fit Together
| SEO | AEO | GEO | |
|---|---|---|---|
| Goal | Rank in search results | Win the direct answer | Be cited inside AI answers |
| Where | Google and Bing results pages | Featured snippets, voice answers, AI Overviews | ChatGPT, Gemini, Perplexity, Copilot, AI Overviews |
| Main work | Content, technical health, links | Question-led content, FAQ schema | Entity authority, citations, quotable original content |
| Measured by | Rankings, clicks, enquiries | Answers won, voice visibility | Prompts where you are cited or recommended |
SEO
- Goal
- Rank in search results
- Where
- Google and Bing results pages
- Main work
- Content, technical health, links
- Measured by
- Rankings, clicks, enquiries
AEO
- Goal
- Win the direct answer
- Where
- Featured snippets, voice answers, AI Overviews
- Main work
- Question-led content, FAQ schema
- Measured by
- Answers won, voice visibility
GEO
- Goal
- Be cited inside AI answers
- Where
- ChatGPT, Gemini, Perplexity, Copilot, AI Overviews
- Main work
- Entity authority, citations, quotable original content
- Measured by
- Prompts where you are cited or recommended
- Industry Expertise
Sectors We Empower with GEO
Local Businesses
Dominating local AI search answers in London and regional UK markets when high-intent buyers ask for trusted providers.
Professional Services
Positioning law firms, consultancies, and financial agencies as authoritative cited experts in generative responses.
Ecommerce Brands
Ensuring your product catalog and reviews are cited when AI tools recommend goods to conversational shoppers.
B2B / SaaS
Securing software recommendations and thought-leadership citations when decision-makers evaluate vendors through AI.
- Frequently Asked Questions
Everything You Need to Know About GEO
What is Generative Engine Optimisation (GEO)?
GEO is the practice of formatting and structuring your website content, entity authority, and digital citations so that AI models like ChatGPT, Claude, Gemini, and Google AI Overviews cite and recommend your business in conversational query answers.
How is GEO different from traditional SEO?
While traditional SEO focuses on keyword rankings and organic click-throughs from search engine results pages (SERPs), GEO focuses on winning conversational recommendations inside AI-generated syntheses where users receive direct answers without browsing standard search links.
Which AI tools does Commercefy optimize for?
We optimize your brand presence for all major generative engines, including OpenAI’s ChatGPT, Google AI Overviews, Anthropic’s Claude, Microsoft Copilot, and Perplexity AI.
How do you measure success in GEO?
Success is measured by running standardized buyer prompts across AI tools each month to track whether your brand is cited, recommended, or linked as a trusted authority compared to your industry competitors.
Do I need a visibility audit before starting GEO?
Yes! Our free visibility audit establishes your baseline by checking where AI tools currently mention your business and where competitors are capturing citations, allowing us to build a targeted priority roadmap.
Case studies
Genius PR — Search & AI Visibility Case Study
Crypto & AI PR agency: clicks rose from 119 to 153 and impressions from 8,594 to 15,046, with AI impressions up 238%.
East and Gray — Search & AI Visibility Case Study
Plumbing & bathrooms in Harpenden: 626 clicks and 189,906 impressions in the last 3 months.